Challenge
Trojan condoms have been around the block, so to speak. They dominate the category. They’re pretty much everyone’s first condom. But in the age of sleek, millennial-centered startups, flashy new brands were stealing share. And Trojan was resting on its legacy.
The Way
to regain the conversation
It takes two (or more) to tango. So we pounced on the sexiest part of sex — the intimate moments of connection leading up to it. The anticipation and adrenaline between partners, the thrill of invitation, the implicit curiosity. All of which become a hell of a lot more exciting when America’s most tried and true brand of protection is on board.
