Challenge
The vodka category was facing a paradox: Too many choices, and so much intimidation that it was impossible to confidently make a choice. In an industry so wrought with snobbery, consumers were left on the outs.
The Way
to accessibility
Be fun. Be colorful. Be different. And most of all, don’t be so serious. Vodka is, after all, for good times. We created a content series and social campaign profiling artists around the world who see things differently, turning them into authentic influencers to invite others to find a little otherness of their own.
