Challenge
A no-bells-and-whistles grocery store positioned around value was losing steam with the modern consumer and needed to stand for something much bigger than savings.
The Way
to stand out from a crowd
Stop acting like a grocery store, start acting like a party. We repositioned the brand as a neighborhood grocery where everybody knows your name, to stand out from the crowd and play a larger part in the communities of our consumers. With a catchy pop song and a colorful rebrand, Save A Lot became the hometown grocer with the very best vibes.
