Challenge
For decades, Golden Corral was following category clichés with advertising full of food porn and limited time offers. The 50-year-old brand was fading into irrelevance. Especially because when it comes to dining out, American families have too many choices.
The Way
to renewed relevance
First we had to know who to talk to where we uniquely thrive. It’s a beloved buffet and that serves groups of people who have different tastes — better than any other restaurant. But it also led us to understand that the food is a catalyst to great moments shared around the table. So we gave consumers a seat at those tables and a first-hand look at the shared moments and conversations that happen at Golden Corral.
