Challenge
Chick-fil-A has legendary customer service. And no shortage of long lines with people eager to sink their teeth into that crispy chicken. But when the world shifted to delivery, how could this iconic brand extend its “My Pleasure” mantra beyond the walls of their restaurants?
The Way
to expand the brand promise
We brought #thelittlethings guests expected from the restaurants, to a digital stage, shining a light on employees who go a little farther and do a little more for every delivery order.
