Challenge
When the pandemic forced us inside, our homes took on new roles, and the folks leading those transformations? Stressed, pressed, and very unprepared consumers, reinventing their home bases from the ground up with no help from experts.
The Way
to adapt to culture
Become a partner in the pivot. Through TV, social, partnerships and experiential, we repositioned Lowe’s, a brand already built around possibility more than projects, as a go-to right-hand in reinventing what homes could be. And though the lockdowns have since ended, the new ways we use our homes are still going strong.
