Tim Beidel, Director of Interactive Development
Tim started his career as a journalist, transitioned to work for a couple software companies and came to VIA in 2000 to establish the digital offering – which has grown exponentially under his watch. He oversees the customer experience in all things digital and keeps VIA connected on the latest apps, gadgets, games, social platforms and Bob Dylan news. Tim’s blog covers VIA’s digital work, trends and the next big thing.
Tim on Twitter
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We recently conducted a Facebook promotion for a client in which we offered the the first 100 fans to respond a coupon.
We offered it at a surprise time in the middle of the day.
The coupons were gone in 30 seconds.
Sometimes it’s hard to digest the meaning of numbers. Our client has hundreds of thousands of fans, and we understood that.
But jamming our fingers into the dike last week, we felt what that meant.
Via Mashable, a great infographic on the amazing numbers in social media.
Tim's Blog
Posted on August 2, 2011Conde Nast recently revealed that it has sold 20,000 iPad-only subscriptions to the New Yorker, and that the magazine has 100,000 readers when you count its offline subscribers (who get access for free) and single-copy buyers. That's a lot of readers, and it's generating the beginning of real money: nearly $1.2 million at the $59.95 annual ...
Tim's Blog
Posted on July 19, 2011A few years back, we were meeting with mobile marketing companies, all clutching our Motorola Razrs, listening to those companies strongly advise us to redirect our clients' money to their pockets. They were playing to our instincts and paranoia. Hundreds of millions of people were holding what we now call a "feature phone." Those phones could get ...
Tim's Blog
Posted on December 31, 2009When we are working on large sites, our clients tend to focus on the site’s home page and the site’s “look-and-feel” — the selection and arrangement of colors, imagery and type. That stuff is important, but as important for us (though generally far less interesting for our clients) is contextual navigation. “Contextual navigation” is ...
