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The Salvation Army

For over 120 years, The Salvation Army has been much more than red buckets and bells at Christmastime. 83% of the donations they receive go directly to the homeless and food shelters, youth shelters, youth centers, programs for the downtrodden and addicted, and disaster and elderly relief throughout the world, year-round. The problem is, no one really knows about all that. The Salvation Army desperately needed a campaign that would put them squarely in the sights of new donors. The catch: no budget. VIA took it on, and created a highly impactful campaign that cost basically $0.

Video Case Study

Salvation Army Video Case Study

TV/Content

'Window,' Salvation Army, 2010
"Window," Salvation Army, 2010

Print

'This Ad Cost Nothing.,' Salvation Army, 2010
"This Ad Cost Nothing.," Salvation Army, 2010

Interactive

'SalvationArmyDonate.com,' Salvation Army, 2010
"SalvationArmyDonate.com," Salvation Army, 2010

Alt/Media

'Red Tarp,' Salvation Army, 2010
"Red Tarp," Salvation Army, 2010
'Car Window,' Salvation Army, 2010
"Car Window," Salvation Army, 2010
'Rock,' Salvation Army, 2010
"Rock," Salvation Army, 2010
'Chair,' Salvation Army, 2010
"Chair," Salvation Army, 2010
'Check Presenter,' Salvation Army, 2010
"Check Presenter," Salvation Army, 2010
'Storefronts,' Salvation Army, 2010
"Storefronts," Salvation Army, 2010
'Bathroom Mirrors,' Salvation Army, 2010
"Bathroom Mirrors," Salvation Army, 2010
'Pizza Boxes,' Salvation Army, 2010
"Pizza Boxes," Salvation Army, 2010
'Coffee Cup Holders,' Salvation Army, 2010
"Coffee Cup Holders," Salvation Army, 2010
'Brick Wall,' Salvation Army, 2010
"Brick Wall," Salvation Army, 2010
Greenpeace

Whether it's downloading an album or a story, sharing content with multiple devices, or backing up a file, the cloud certainly makes life easy. But according to Greenpeace, what many of us don't know is that the clouds of Apple®, Amazon® and Microsoft® are largely powered by dirty energy. The following online videos were developed as part of a Greenpeace campaign to encourage the big three to clean up their clouds.

Video Case Study

Moustache
'Story Time,' Greenpeace, 2012
"Story Time," Greenpeace, 2012
'Business Speak,' Greenpeace 2012
"Business Speak," Greenpeace 2012
Genny Light

In 1878, a little brewery named Genesee starts brewing a little beer—a little beer that winds up making a big splash. Genesee was the toast of the town. Now fast-forward 130 years. After a series of ownership changes and years of under-supporting its brands, North American Breweries bought the now-waning Genesee brewery. And the revival was on. NAB now had a suite of products—anchored by Genny Light and the cult-like Genny Cream—that were authentic, real and totally untapped by the "now" generation of beer fans. All they had to do was reach them. This story is how they did it. The rest is, of course, history…

Video Case Study

Genny Light Video Case Study

TV/Content

'Chet vs. Bhut Jolokia,' Genny Light, 2010
"Chet vs. Bhut Jolokia," Genny Light, 2010
'Chet Goes Fishing,' Genny Light, 2010
"Chet Goes Fishing," Genny Light, 2010
'Genny Burger,' Genny Light, 2010
"Genny Burger," Genny Light, 2010

Interactive

'ChetHammerton.com,' Genny Light, 2010
"ChetHammerton.com," Genny Light, 2010
'Genesee Website,' Genny Light, 2010
"Genesee Website," Genny Light, 2010
'Facebook Promo,' Genny Light, 2010
"Facebook Promo," Genny Light, 2010

Radio

'Pizza or Honey,' Genny Light, 2010
"Pizza or Honey," Genny Light, 2010
'T-Shirt,' Genny Light, 2010
"T-Shirt," Genny Light, 2010
'Grill,' Genny Light, 2010
"Grill," Genny Light, 2010
'Food Chain,' Genny Light, 2010
"Food Chain," Genny Light, 2010
'Fourth of July,' Genny Light, 2010
"Fourth of July," Genny Light, 2010

Alt/Media

'Chet-a-Bago,' Genny Light, 2010
"Chet-a-Bago," Genny Light, 2010
'Cooler Cling Series,' Genny Light, 2010
"Cooler Cling Series," Genny Light, 2010
'Talking Chet Standee,' Genny Light, 2010
"Talking Chet Standee," Genny Light, 2010
Discover's 'Everyday Giveaway'

The Discover Card has always been known for great customer service—and they single-handedly invented the "cash back" revolution—but in the face of constant competition and product innovation from major competitors like Bank of America® and Chase®, Discover needed to reclaim its position as the rightful "kings of cash back." Step one: give one million dollars back to one very lucky Discover cardholder. Step two: find a way to make it matter. Find a way to extend it across the brand's entire position and product portfolio. Step three: VIA.

Video Case Study

Discover Video Case Study

TV/Content

'Dreams,' Discover, 2010
"Dreams," Discover, 2010
'Clouds,' Discover, 2010
"Clouds," Discover, 2010
'Genie,' Discover, 2010
"Genie," Discover, 2010
'Cash or Credit,' Discover, 2010
"Cash or Credit," Discover, 2010
'Good Fortune,' Discover, 2010
"Good Fortune," Discover, 2010

Interactive

'Contest Microsite,' Discover, 2010
"Contest Microsite," Discover, 2010
'Sidekick Unit,' Discover, 2010
"Sidekick Unit," Discover, 2010
'VideoEgg,' Discover, 2010
"VideoEgg," Discover, 2010
'Rich Media Banners,' Discover, 2010
"Rich Media Banners," Discover, 2010

Alt/Media

'Cash Wrap' Gas Station Posters, Discover, 2010
"Cash Wrap" Gas Station Posters, Discover, 2010
'Soda,' In-Cinema Display, Discover, 2010
"Soda," In-Cinema Display, Discover, 2010
'Projector,' In-Cinema Display, Discover, 2010
"Projector," In-Cinema Display, Discover, 2010
'Popcorn,' In-Cinema Display, Discover, 2010
"Popcorn," In-Cinema Display, Discover, 2010
'Milk' Gas Station Posters, Discover, 2010
"Milk" Gas Station Posters, Discover, 2010
Welch's

In 2008, Welch's Grape Juice had all but disappeared off the radar of American parents. They shared the misperception that Welch's was loaded with sugar and bad for kids, when it was anything but. The stone cold facts were bleak to say the least: the heaviest consumers of the brand only bought it an average of four times a year. They needed to go to market with something that would break through the branding noise of the competition. VIA to the rescue, with ideas that truly created a sea change in perception and purchasing behavior.

Video Case Study

Welch's Video Case Study

TV/Content

'To Health,' Welch's, 2009
"To Health," Welch's, 2009
'Amazing Grapes,' Welch's, 2009
"Amazing Grapes," Welch's, 2009
'A Growing Passion,' Welch's, 2009
"A Growing Passion," Welch's, 2009
'Perfect,' Welch's, 2011
"Perfect," Welch's, 2011

Interactive

'Welchs.com,' Welch's, 2009
"Welchs.com," Welch's, 2009
'Welchs Facebook Promo,' Welch's, 2009
"Welchs Facebook Promo," Welch's, 2009
'What's Out Here,' Welch's, 2009
"What's Out Here," Welch's, 2009

Print

'Fruit,' Welch's, 2009
"Fruit," Welch's, 2009
Klondike (Unilever)

Unilever's constant innovation and product development of the Klondike family of frozen treats was in direct contrast with its tried, true, but somewhat tired 1982 theme line, "What would you do for a Klondike bar?" Enter VIA. Through an alliance with Filmaka, a consortium of indie filmmakers in Los Angeles, a deep-dive exploratory was undertaken. But in the end, it was VIA's fresh—and endlessly entertaining— concept that broke through. And put the brand back on the radar of ice cream nation.

Video Case Study

Klondike Video Case Study

TV/Content

'Good Listener,' Klondike, 2011
"Good Listener," Klondike, 2011
'Hand Hold,' Klondike, 2011
"Hand Hold," Klondike, 2011
MLB 'Moment of Glory,' Klondike, 2011
MLB "Moment of Glory," Klondike, 2011

Interactive

'Tosh.0 Leaderboard,' Klondike, 2011
"Tosh.0 Leaderboard," Klondike, 2011
'YouTube Leaderboard,' Klondike, 2011
"YouTube Leaderboard," Klondike, 2011
'KlondikeBar.com,' Klondike, 2011
"KlondikeBar.com," Klondike, 2011
Samsung Galaxy Tab

The year is 2010. The iPad™ is busy ushering in "the official year of the tab," tightening its death-grip on the market. No one—as in, not anyone— appeared able to muster a formidable response. But my, how quickly things change. Together with Samsung, VIA helped insert the new Galaxy Tab square into the middle of the fight. Running the Android™ platform, Adobe® Flash®-enabled and not tied to AT&T™, VIA found the Galaxy Tab's sweet spot and set out to unravel the iPad's grip on the market. In doing so, we took share from the Motorola XOOM™, the HP® TouchPad and Blackberry's® PlayBook™. And yes, even from the iPad itself.

Video Case Study

Samsung Video Case Study

TV/Content

'Tree,' Samsung Galaxy Tab, 2011
"Tree," Samsung Galaxy Tab, 2011
'YouTube Contest,' Samsung Galaxy Tab, 2011
"YouTube Contest," Samsung Galaxy Tab, 2011

Interactive

'Walk Off,' Samsung Galaxy Tab, 2011
"Walk Off," Samsung Galaxy Tab, 2011
'Slurp,' Samsung Galaxy Tab, 2011
"Slurp," Samsung Galaxy Tab, 2011
'YouTube Contest Site,' Samsung Galaxy Tab, 2011
"YouTube Contest Site," Samsung Galaxy Tab, 2011
'Contest: Mash-Up,' Samsung Galaxy Tab, 2011
"Contest: Mash-Up," Samsung Galaxy Tab, 2011
'Video Chat,' Samsung Galaxy Tab, 2011
"Video Chat," Samsung Galaxy Tab, 2011
Work that worked.
Samsung Galaxy Tab Case Study
Klondike (Unilever) Case Study
Welch's Case Study
Discover Card Case Study
Genny Light Case Study
The Salvation Army Case Study
Spaghetti on the wall.

Interactive

'Slurp,' Samsung Galaxy Tab, 2011
"Slurp," Samsung Galaxy Tab, 2011
'Video Chat,' Samsung Galaxy Tab, 2011
"Video Chat," Samsung Galaxy Tab, 2011
'Walk Off,' Samsung Galaxy Tab, 2011
"Walk Off," Samsung Galaxy Tab, 2011
'PediaCare.com,' PediaCare, 2011
"PediaCare.com," PediaCare, 2011
'Welch's Facebook Page,' Welch's, 2010
"Welch's Facebook Page," Welch's, 2010
'Frankensteiner,' Kayem Old Tyme Franks, 2010
"Frankensteiner," Kayem® Old Type Franks, 2010
'ChetHammerton.com,' Genny Light, 2010
"ChetHammerton.com," Genny Light, 2010
'Roach,' DuPont, 2009
"Roach," DuPont™, 2009
'Job Signs,' Monster.com, 2008
"Job Signs," Monster.com, 2008

TV/Content

'Walk To Work,' People's United Bank, 2012
"Walk to Work," People's United Bank
'On the Go,' People's United Bank, 2012
"On the Go," People's United Bank
'Montage One,' Friendly's, 2011
"Montage One," Friendly's, 2011
'Boardroom,' Friendly's, 2011
"Boardroom," Friendly's, 2011
'Wandering Eye,' Macaroni Grill, 2011
"Wandering Eye," Macaroni Grill, 2011
'Carbonara,' Macaroni Grill, 2011
"Carbonara," Macaroni Grill, 2011
'Good Listener,' Klondike, 2011
"Good Listener," Klondike, 2011
'Monkey,' Samsung Home Appliances, 2011
"Monkey," Samsung Home Appliances, 2011
'Tree,' Samsung Galaxy Tab, 2011
"Tree," Samsung Galaxy Tab, 2011
'Perfect,' Welch's, 2011
"Perfect," Welch's, 2011
'Sunrise,' Bailey's Coffee Creamers, 2011
"Sunrise," Bailey's® Coffee Creamers, 2011
'Window,' Salvation Army, 2010
"Window," Salvation Army, 2010
'Chet vs. Bhut Jolokia,' Genny Light, 2010
"Chet vs. Bhut Jolokia," Genny Light, 2010
'Bundle,' FairPoint Communications, 2009
"Bundle," FairPoint Communications, 2009
'Hairball,' FairPoint Communications, 2009
"Hairball," FairPoint Communications, 2009
'To Health,' Welch's, 2008
"To Health," Welch's, 2008
'Night,' Kayem Old Tyme Franks, 2008
"Night," Kayem Old Tyme Franks, 2008
'Fashion Show,' Unum, 2009
"Fashion Show," Unum, 2009

Print Media

'Everyday Soothing,' Luden's Throat Drops, 2011
"Everyday Soothing," Luden's® Throat Drops, 2011
'Anyone Can Do It,' MCAHV, 2011
"Anyone Can Do It," MCAHV, 2011
'Retire,' State Street Global Advisors, 2011
"Retire," State Street Global Advisors, 2011
'Kill Termites. Responsibly.,' DuPont, 2011
"Kill Termites. Responsibly.," DuPont, 2011
'Fruit,' Welch's, 2010
"Fruit," Welch's, 2010
'This Changes Everything,' Maidenform, 2008
"This Changes Everything," Maidenform, 2008

Radio

'Girl Talk,' FairPoint Communications, 2010
"Girl Talk," FairPoint Communications, 2010
'Pizza or Honey,' Genny Light, 2010
"Pizza or Honey," Genny Light, 2010
'She-Esta,' Seagram's Escapes, 2010
"She-Esta," Seagram's Escapes™, 2010
'Free Is a Dirty Word,' TD Bank, 2008
"Free Is a Dirty Word," TD Bank, 2008
'Chairlift,' Sugarloaf/USA, 2008
"Chairlift," Sugarloaf/USA, 2008

Alt/Media

'Dog Bite,' North American Breweries, 2011
"Dog Bite," North American Breweries, 2011
'Dirty Car,' Salvation Army, 2010
"Dirty Car," Salvation Army, 2010
'Talking Chet,' Genny Light, 2010
"Talking Chet," Genny Light, 2010
'Character Family,' Dundee Ales & Lagers, 2010
"Character Family," Dundee™ Ales & Lagers, 2010
'In the Mist,' HBO Boxing, 2009
"In the Mist," HBO Boxing, 2009
'Lift,' Maidenform, 2008
"Lift," Maidenform, 2008
Nerve Center.

News

Recent Press
VIA MAKES MINI'S LIST OF SEMI FINALISTS
Mini Cooper
Mini Cooper's creative and media review is down to six agencies. The carmaker's marketing executives will now visit the shops before selecting three finalists…
THE VIA AGENCY NAMED AOR FOR PERDUE
Perdue
Today, The VIA Agency announced that it has been selected as the agency of record for Perdue Farms, following a competitive review led by Select Resources Inc. VIA will serve as lead agency, responsible for strategic communications planning, creative development, social media...
AD OF THE DAY: PEOPLE'S UNITED BANK
People's United Bank
Philip Seymour Hoffman brings a subtle humanity to his first work as a commercial director...
Imagine That - The VIA Agency named 2011 Small Agency of the Year by Ad Age.

Check out the feature story on our CEO, John Coleman, in Adweek.
Also, take a look at our most recent spots for Greenpeace.

When ideas come from all directions, business does too.
None of us got here by accident.
Creative

After winning the NBA Slam Dunk Title, Vince Carter explained, "What people have to understand is that most dunks aren't planned in advance at all. I mean, sometimes I wanna do a straight-up, two-hander but when I get up there? I don't know, I just do a 360 Tomahawk instead. No idea why." Thanks, Vince, for a great summation of what the 30-odd members of VIA's Creative team do all day, every day. We always know the starting point. That's fixed. But it's up to us to find the end point. Doing that is, in its purest sense, "the creative process." It's always a discovery. And often, it's one that can only be made at the very moment you find yourself levitating a foot above the rim.

Greg Smith
Greg Smith
Chief Creative Officer
Past + VIA clients: Banker's Trust, PepsiCo/Frito Lay, Sony/IMAX, Ford Modeling Co., Long Island Medical Center, all VIA clients
Agencies: Front Porch Productions (founder), Vreeland
Teddy Stoecklein
Teddy Stoecklein
Group Creative Director
Past + VIA clients: Pizza Hut, TiVo, Trojan, Aflac, Panasonic, Bass Ale, Rolling Rock Beer, Dos Equis, XBOX, MasterCard, Staples, Wendy's, Burger King, Coca Cola, Verizon Wireless, Snickers, VISA, Samsung, DuPont, FairPoint Communications, Friendly's, Romano's Macaroni Grill
Agencies: BBDO, Kaplan Thaler Group, McCann Erickson
Jason Lucas
Jason Lucas
Group Creative Director, Digital
Past + VIA clients: Samsung, Friendly's, FedEx, Snickers, M&Ms, Lowe's, Six Flags, Monster.com, Nike, MTV, HBO, Miramax, The Ad Council, Comedy Central, AMC, Skittles, Starburst, Sprint/Nextel and Embassy Suites
Agencies: BBDO, Deep Focus, TBWA Chiat Day
Mary Hanifin
Mary Hanifin
Exec. Dir. of Creative and Production Services
Past + VIA clients:Discover Card, FairPoint Communications, Welch's, Unum, LoJack, TD Bank, Fleet Bank, Dunkin' Donuts, Vermont Anti-Smoking Foundation, Gap, the Travel Channel, MTV, Hummer, McDonald's, Titleist, Volkswagen, Stanley Tools, Polaroid
Agencies: Partner and COO of Modernista!, Holland Mark Martin Edmund, Element Productions, Arnold Communications
Ron Clayton
Ron Clayton
Creative Director
Past + VIA clients: PUMA, American Skiing Company, Discover Card, Popsicle, PediaCare, Luden's, Genesee, Dundee Ales, Clear Eyes, 7WTC, Maidenform, Monster.com, JP Morgan Chase, Baileys, State Street Global Advisors, CBS Radio, Seagram's, Brown & Co., Kayem, Disney, HBO
Agencies: BLINK!, Burgess Advertising & Assoc.
Ian Dunn
Ian Dunn
Creative Director
Past + VIA clients: Welch's, TD Bank, Discover Card, HBO, Unum, LoJack, Colonial Life
Ken Matsubara
Ken Matsubara
Creative Director
Past + VIA clients: Samsung, Welch's, People's United Bank, Popsicle, Lowe's, Bank of America, Pizza Hut, Campbell's, McDonald's, Foot Joy, Titleist, Pinnacle, John Hancock, Marshalls, Pricewaterhouse Coopers, BankBoston
Agencies: BBDO, Arnold Worldwide, Hill Holliday
Greg Crossley
Greg Crossley
Creative Director, Brand Design
Past + VIA clients: Bacardi, Godiva, LG, Colgate-Palmolive, Got Milk?, Macy's, Bank of America, The New York Times, Verizon, Barnes & Noble, Metlife, State Street Global Advisors, Samsung, Colonial Life, Unum
Agencies: Y&R, Lowe, Bozell NY, Farago, JWT
Steve Street
Steve Street
Creative Director
Past + VIA clients: Coca-Cola, Qantas, Nokia, Nestle, American Express, Purina, Telstra, Heineken
Agencies: Ogilvy Sydney, Ogilvy Japan, BatesAsia/141 Worldwide
Kevin Phillips
Kevin Phillips
Creative Director
Past + VIA clients: IBM, Ford, Mitsubishi, SEGA, Qantas, Nestlé, Vodafone, Telstra, British Telecom, Sky TV, Royal Mail
Agencies: Ogilvy Sydney, Clemenger BBDO Sydney, Ogilvy London
Digital/Media

Two teams, maybe two dozen people, all engaged in essentially the same task: "plugging things in." That's right, they plug our ideas into our audiences' lives. By building the technology, buying the right vehicle or finding the partner we need to bring an idea from concept to reality—an experience you'll interact with on your tablet, smartphone, home page, or at the head of the opening pod of your favorite sitcom—even the occasional pizza box, "wall of mist" or slow-moving cloud. (Really.) Putting ideas in front of people is just what they do. And they do it for some of the biggest brands in the world. So don't be wooed by their friendly smiles—these guys get you when you least expect it.

Annemarie Crivelli
Annemarie Crivelli
Director of Digital Delivery
Past + VIA clients: DuPont, Samsung, State Street Global Advisors, Welch's, Microsoft, Yahoo!, Prudential, Ford Motor Company, Jim Henson Company, MLB, NBC Universal, CBS, ABC, BET, Grammy Awards, Academy Awards
Agencies: PARTNERS+simons, Blitz Agency, HL2
Tim Beidel
Tim Beidel
Director of Interactive Development
Past + VIA clients: All VIA clients, DeLorme (client side), Time Warner, Kodak, Lucent Technologies
Chuck Alexander
Chuck Alexander
Media Director
Past + VIA clients: TD Bank, LoJack, Unum, Colonial Life, DuPont, Arrow, Flight Options, Hood, Maidenform, FairPoint Communications, Prestige Brands, Friendly's, People's United Bank, Backyard Farms, Nextel, Genuity, Four Seasons, JRAP, Scottish Development, Stanley, AT&T, Merch, MetLife, Sears, First Brands, Xerox, Philip Morris, Diageo
Agencies: Mullen, Y&R
Production

One of VIA's core principles is "Find the Magic," and for the Production team—from the VIABLE broadcast group to the dozen-or-so members of The Studio—that's really more of a mantra. Because nothing they do is easy. None of it comes prepackaged, in standard sizes or matching sets of 12. But they figure it out. From marking up proofs to overseeing million-unit print runs to sourcing Amazonian rainforest frogs for photoshoots, these are the people who ultimately make our dreams come true. As for the rest of us, we know enough to never ask them how.

Mary Hanifin
Mary Hanifin
Exec. Dir. of Creative and Production Services
Past + VIA clients:Discover Card, FairPoint Communications, Welch's, Unum, LoJack, TD Bank, Fleet Bank, Dunkin' Donuts, Vermont Anti-Smoking Foundation, Gap, the Travel Channel, MTV, Hummer, McDonald's, Titleist, Volkswagen, Stanley Tools, Polaroid
Agencies: Partner and COO of Modernista!, Holland Mark Martin Edmund, Element Productions, Arnold Communications
Sven Fahlgren
Sven Fahlgren
Director of New Media & Production Services
Past + VIA clients: Cadillac, HUMMER, TIAA-CREF, (RED), PALM, The Bill and Melinda Gates Foundation, Hearts on Fire, National Parks Foundation, Showtime, Food Should Taste Good, all VIA clients since 2010
Agencies: DreamWorks, Modernista!
Strategy

Strategy is the exact sum total of the decisions we make. Which involves absorbing vast quantities of information, seeing any number of possible approaches and then having the tools, experience and general wherewithal to vet them down to the one (or two) that will give our teams the best, straightest shot at the goal. It requires both critical and creative thinking—but also intangibles like insight, vision, inventiveness and passion. Led by VIA CEO and Founder John Coleman, the Strategy team makes the critical decisions early in the process that create the conditions for success later on down the road. In doing so, they shine a light down a once-darkened path that will soon lead us to another shining success.

John Coleman
John Coleman
Chief Executive Officer, Founder
Past + VIA clients: All
Agencies: VIA
David Burfeind
David Burfeind
Chief Knowledge Officer
Past + VIA clients: (client side) MCA Inc., General Electric
Agencies: GE, NBC/Universal, Guy Gannett Communications
Dan O'Donnell
Dan O'Donnell
Director of Client Services
Past + VIA clients: all current VIA clients, TD Bank, FairPoint Communications, Backyard Farms, P&G, Coors, Toyota, MCI, Citibank, Prudential, MasterCard, Coca-Cola, Merrill Lynch, Bayer Aspirin, Domino's, Prudential, Braun, Bermuda Tourism, Irish Tourism, QWest, KPMG
Agencies: JWT, Y&R, Lowe, Euro/RSCG, Saatchi
Scott MacLeod
Scott MacLeod
Director of Analytics and Insights
Past + VIA clients: All current VIA clients, MasterCard, Walmart, Ameriprise, Goldman Sachs, Microsoft
Agencies: R/GA, Arnold Worldwide, Publicis Modem/Digitas, and Butler, Shine, Stern
Jason Wright
Jason Wright
Group Strategy Director
Past + VIA clients: Welch's, TD Bank, American Skiing Company, CBS Radio, Pizzeria UNO, Romano's Macaroni Grill, DuPont, North American Breweries, HBO, LoJack, Hood, Kayem, Unilever (Klondike, Popsicle, Ben & Jerry's), Kayem, al fresco, Genesee, Seagram's Escapes
Julia Brady
Julia Brady
Group Strategy Director
Past + VIA clients: State Street Global Advisors, Hannaford Supermarkets, Sweetbay Supermarkets, Maidenform, IDEXX, Silverstein Properties, Beacon Capital, Backyard Farms, Time Warner, Foot Locker, BMW, Northwest Airlines, Home Depot
Agencies: McKinsey & Company, Advantage International
Corporate

From Finance to Human Resources, the Operations team is responsible for managing and running the day-to-day flow of a business built on dreams, ideas and a very vaguely understood process called "concepting." It's balancing a million moving parts and personalities; clients, contracts and the occasional conflict of interest; everything from recruiting and NDAs to implementing Flip-Flop Fridays. And it's no picnic either. See, we know the world is full of unemployed geniuses. So job one at Operations is making sure none of us wind up crowding a nearby street corner. And they must be doing something right: AdAge just named VIA the best small agency in North America.

Ivan Salazar
Ivan Salazar
Chief Financial Officer
Past + VIA clients: Microsoft, Colgate-Palmolive, Chevron/Texaco
Agencies: MRM Worldwide, Y&R, Publicis
It's been called the Hogwarts of advertising.
Sudden and unexpected explosions of creativity.

First as the City of Portland's library and then an art college, the Baxter Library was reimagined in 2010 as VIA's new home—a place that, today, is something like a cross between "The Hogwarts School of Magic" and MIT's New Media Lab. A media and communications test facility. Built to help talented people experiment freely (albeit, occasionally dangerously) to find a brand's real audience and better connect it to that brand's real purpose. From the Stacks to the Eaves, Baxter was engineered 100% to give creatives exactly what they need: first, a safe place to be; spaces like The Whispering Rooms, geared toward figuring stuff out; the freedom to blow things up with the privacy to start them all over again; small spaces to think, big ones to share; constant incentives to compete, fail, learn, compete again; and ultimately, a million chances to make yourself a better you. It's perfect, actually. Excepting, of course, the occasional blast, boom and bang.

Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
We'll never see those brain cells again.

At the center of Baxter, you'll find a series of large, open-plan and often multi-floor spaces designed to enable many people to participate productively in the process of evaluating and discussing ideas. This is the heart of the agency and where, usually, the big decisions are made. The Percy and the James (our primary, second-floor conference rooms), plus the Lower Stacks, are all big, open spaces flooded with natural light, rotating life-sized art installations and the ever-present glow of wall-sized flat screens displaying assorted visual stimuli. And they're all centered around one enormous, two-story amphitheater that's called The Steppes. This is where the agency gathers for speeches, presentations like TEDx, public displays of alliance, the occasional rogue office mischief or punk band performance, possibly a budding, late-night office romance (frowned upon, of course) or simply to sip a cup of coffee in the morning before everyone arrives to rip the ass out of the work you just poured about six weeks of your life and countless brain cells into. Aaahhh…internal reviews.

Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Even the muse must eventually face the music.

In the back of the building is The Annex: a nerve center of sorts. Not that the other areas of the building lack nerve. Not at all in fact. It's the nerve center because this is where the expertise required to "plug in" ideas to the real world exists. The best ideas inevitably reach this part of Baxter. In particular, a place called The Glass Table, which is really an area. An area surrounded by 12 to 15 offices inhabited by VIA's interactive, media, broadcast and production staffers. All the know-how, endless rolodexes and decades of personal experience a creative could ever want to tap into is all right here: from social media, interactive and mobile/app development to broadcast, production, editing and photography. The Glass Table is a beautiful place. Not because it overlooks a private outdoor space, but because this is where your idea goes to get plugged in—and the best, most imaginative way possible. Assuming of course, that your idea has faced the so-called music. And survived.

Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Portland isn't just wher we are. It's who we are.
Killer arts, foodie, music scene.

> Portland Museum of Art: VIA's involvement helps carry the vitality of Wyeth, Hopper and Homer into the 21st century > More restaurants per capita than any city in the country > Space Gallery: Film screenings, dance parties, concerts, political forums and art, art, art > Maine College of Art (MECA): VIA's founder sits on the board, snagging interns each year—many who become full-time employees > International Cryptozoology Museum: Only museum in the world devoted to the study of hidden creatures > First Friday Art Walks: Take in Congress Street's plethora of galleries > Maine Historical Society: Maine's famed people and places

A beautiful place to live and raise a family.

> Maine rated most peaceful state in the U.S.: Data from Bureau of Justice Statistics, FBI and Centers for Disease Control & Prevention > Top schools: Many of the top public school systems in the country > Architecture: Up and down the brick-paved streets of Portland are a bounty of Victorian brick and brownstones > Caffeinate your days/nights: Forget SBUX when you have Coffee By Design, Bard, Crooked Mile, Acoustic Coffee and Udder Place Coffee Company > Volunteer: Preble Street, The Salvation Army, The Animal Refuge League > Kids: Children's Museum and Theater of Maine

The great outdoors right ouside your door.

> Sports teams: Sea Dogs—Affiliates of Boston Red Sox; Portland Pirates—Ice Hockey; Red Claws—Boston Celtics' D League > Hiking trails: Back Cove Trail curves around a sheltered inlet; shorebirds abound > Biking tour of lighthouses: A practically flat route is an easy and memorable way to tour the best of Portland > Fall foliage: There's no place better to peep than right here in Maine > The Atlantic Ocean is our front yard: Kayak, fish, surf, set sail > Ranked the 4th most walkable medium-sized city by RunthePlanet.com: Rare books, art, eateries, bars and independent coffee shops > Pet-friendly outdoor spaces: Community gardens, Mayor Baxter Woods, city parks, beaches

If you want a better agency, I work at one.
Making contact.

New Business Inquiries:

John Coleman
Chief Executive Officer, Founder
jcoleman@theviaagency.com

Press Inquiries:

Crista Crum
Director of Outreach and Development
ccrum@theviaagency.com

Media Inquiries:

Chuck Alexander
Media Director
calexander@theviaagency.com

Human Resources Inquiries:

After-Hours Client Issues:

Dan O'Donnell
Director of Client Services
dodonnell@theviaagency.com

Directions

The VIA Agency
619 Congress St.
Portland, ME 04101
Tel: 207-221-3000
Fax: 207-761-9422

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VIA - Small Agency of the Year 2011