What would you do for a Klondike® Bar? It’s a line we all know. But over the years, it has become irrelevant to the next generation of ice cream lovers. So, to breathe new life into the iconic tagline, we decided to bring it back with a simple — yet novel — campaign idea: What will real people be willing to do for a Klondike® Bar? With comedian Anna Faris as our new spokeswoman, we orchestrated a series of elaborate hidden camera stunts to put the question to the test.