Greg Smith, Chief Creative Officer

Creativity is Greg’s domain, but he does whatever it takes to get the job done and to get it done right. A VIAn since 1999, Greg oversees the development and execution of all creative initiatives for the agency and its clients. Creativity is the underlying theme in all Greg does, and this blog is where he shares the thoughts, ideas, songs, stories, pictures and words that flow through him and inspire him.

 

The Past in Vibrant Color

I love the color photos of stars we mostly have seen in black and white.

 

It humanizes them in a way that doesn’t undermine what made them stars in the first place. It also reminds us how much something as simple as seeing something in color can add so much. It’s worth remembering in this day and age when there are so many bells and whistles enabled by technology that lead us to overdoing things from a creative standpoint.

 

Photo credit: Harry Warnecke Studio for The Daily News/National Portrait Gallery

Posted on | By The VIA Agency | Posted in Featured

Articles

Posted on October 4, 2011

VIA CREATIVE PHILOSOPHY

So after 12 years here I hope I’ve learned a thing or two. And God knows I’ve ranted and raved about a bunch of it. But with chiding and prompting from many quarters, I’ve finally taken the time to write down some core creative values that I think really define what it takes to be ...

Read More

Random Thoughts

Posted on July 5, 2011

Flipboard

Every once in a while you stumble upon technology that is so smart and so expertly rendered that it humbles and inspires you in the same instance. flipboard.com ...

Read More

Greg's Blog

Posted on

10 Albums That Should’ve Been Commercial Hits

Sweet lord. This is where the so-called power of the Internet exposes an otherwise nice and bright chap to be just like all the rest of humankind, someone with an asshole and an opinion. Both of which are largely best kept to ourselves. Anyway, I could crap on this list all day long with the exception of ...

Read More